Carton vs. Canister
Is frozen orange juice concentrate better for the environment?
By Brendan I. Koerner
Before we get into the nitty-gritty, let's address the inevitable objection to questions of this sort: No, changing your mode of orange juice intake isn't going to save the planet, especially since—as we'll soon see—concentrate-filled canisters are hardly an environmental boon. But your OJ quandary provides an excellent opportunity to peek behind the food industry curtain and better grasp the vast amounts of energy that go into everyday luxuries.

The fact that orange juice is so prevalent on America's breakfast tables is something of a modern marvel. Virtually all of the OJ consumed in the United States contains oranges produced in Florida and Brazil; these two industry players produce half of the world's oranges, and 95 percent of that fruit ends up as juice. Environmentalists have long decried the recent proliferation of orange groves in Brazil, citing the crop's insatiable thirst (up to 129,000 cubic feet of water per acre annually) and the heavy use of pesticides (though juice oranges require less spraying than those intended for direct consumption).

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