Are Organic Foods Getting Too Pricey for the Middle Class?
By Jill Richardson, AlterNet.

It's no secret that food prices are going up. Bloomberg News reported this month that we are experiencing the highest rate of food inflation in 28 years, and both corn and soy hit record high prices during July.

Consumers are doing what they can to cope with these rising prices -- but does that mean staying away from organic food that may already be pricier? And if so, could a lull in organic sales make farmers and retailers shy away from the organic market as a result?

What better place to look for trends than the poster child for high food prices: my local Whole Foods. Referred to by many as "Whole Paycheck," Whole Foods made headlines in the New York Times this month for seeking to change its high-priced image: "Now, in a sign of the times, the company is offering deeper discounts, adding lower-priced store brands and emphasizing value in its advertising. It is even inviting customers to show up for budget-focused store tours like those led by Mr. Hebb, a Whole Foods employee."

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